As a creative entrepreneur, my journey has often felt lonely. I felt lost in trying to find the perfect balance between my creative vision, fulfilling my purpose, and serving others at the same time. My goal is to build a community united by shared values that creates human connections on a deeper level, so that the journey is a little less lonely.

I have always been drawn to finding a deeper meaning in things, I find joy in making things aesthetically pleasing, and romanticizing ordinary moments in life.

Back in 2015, I created an Instagram account featuring beautiful uncommon words with their meanings and immediately noticed the resonance with my audience.

Ideas of creating a product around this concept always lingered, but like always, I wanted it to have a purpose, to inspire, and align with my passions— aesthetics, graphic design, and positive mindset.

After many ideas that didn’t mesh with my vision, I finally had it— not just a product with words on it, an entire brand with a meaningful message. I felt so inspired having it all make sense, I became hyper-focused, and was so eager to share my message with the world. I was dreaming of ideas in my sleep and working to bring my vision to life all day and all night. I already had some brand name ideas floating around in my notes.

I started creating the branding and color palette. I designed my (this) website from scratch in just a couple of days. I was totally consumed in the process and I loved every minute of it. I realized the creation of my brand was aligning perfectly with my mission — staying true to my purpose, doing something I love every day, creating a product with meaning, and inspiring others simultaneously. By sharing the behind the scenes of my personal journey, I aim to connect with others who feel the same way and empower others to be fearless in the pursuit of their own dreams.

I hope you love my brand and designs as much as I loved creating them. More than anything, I hope they make you feel something. I hope they empower you along your journey, whatever that may be... and encourage you to make time for things you love. May they infuse every moment that you wear them with joy, making every day feel like Friday.